Summary
A Harris Poll revealed that 20% of Americans support boycotting companies aligning with Trump’s agenda, including major brands like Amazon, Target, and Tesla.
Boycotts are driven by dissatisfaction with companies rolling back diversity, equity, and inclusion (DEI) initiatives, with 46% citing DEI rollbacks as a reason.
Support for boycotts is stronger among younger, non-white, and Democratic demographics. Some boycotts, like the “Latino Freeze Movement” and religiously motivated Target boycotts, are coordinated within communities.
Companies cite legal pressures for DEI changes, while critics view it as a moral compromise.
How did you get from a third will do it for as long as it takes, to just 6%?
20% will do it permanently, meaning even if Democrats win by next election, they will continue to boycott companies that support Trump now.
They read it as a third of 20% (with 20% of all Americans boycotting), meaning 6% of all Americans.
OK that’s an understandable mistake, but not what the article states according to the quotes that have been posted.
Obviously “permanent” 20% (no end) is longer than “Indefinitely” 33% (meaning it’s to be decided, possibly ending when no longer necessary).