Summary

A Harris Poll revealed that 20% of Americans support boycotting companies aligning with Trump’s agenda, including major brands like Amazon, Target, and Tesla.

Boycotts are driven by dissatisfaction with companies rolling back diversity, equity, and inclusion (DEI) initiatives, with 46% citing DEI rollbacks as a reason.

Support for boycotts is stronger among younger, non-white, and Democratic demographics. Some boycotts, like the “Latino Freeze Movement” and religiously motivated Target boycotts, are coordinated within communities.

Companies cite legal pressures for DEI changes, while critics view it as a moral compromise.