• @kava@lemmy.world
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    1 day ago

    I think the question already contains a sort of ideological trap: it assumes that a specific company can be uniquely evil, as if morality were some trait that varies between company to company.

    I’m sure everyone’s heard this before:

    There is no ethical consumption under capitalism.

    It’s not just a slogan. It gives us insight into the very structure of capitalism. That doesn’t mean every individual act is equally bad, but the system demands a sort of baseline complicity.

    CEOs and executives are legally required to maximize shareholder profits. Not just encouraged— legally obligated. So when Coca-Cola, for example, hires paramilitary death squads to kill labor leaders in Colombia, it’s not because it is uniquely monstrous. Replace Coca-Cola with Pepsi, or Nestle, or Amazon, or Raytheon… whatever. The logic of the system would produce the same result. If I gave the same chess position to 30 different Grandmasters… if there is a best move they will all see it and choose that best move.

    Think of an ant colony. An ant colony doesn’t decide to be cruel; it expands, consumes, protects its territory, destroys threats. Is it evil when some colony wipes out another for resources? A colony committing what we could term ant genocide? No it’s not. The colony is simply acting in its nature. Much like a slime mold would expand in a radius looking for food in a petri dish.

    Large corporations are like ant colonies. Complex emergent behavior resulting from a large number of individual units acting by a set of rules. The intelligence or perspective of the individual does not actually matter for the organism as a whole. As long as the individual units follow a set of rules it creates a sort of “hive-mind” pseudo-intelligence that acts in its own interests and has an almost Darwinist natural selection process.

    So this is all to say that I reject the question. I don’t believe in uniquely evil companies. The horror is precisely that they’re all, in a sense, innocent. They act not out of hatred or sadism or cruelty, but because the system itself has carved out the pathways where the ball inevitably rolls down the hill following the path of least resistance.